Your train of thought will be altered, so if you must falter be wise. Your mind is in disturbia. It’s like the darkness is the light.
August 20th, 2008
Show cards are an interesting thing for modeling agencies. It would seem that the purpose is to promote individual girls and book them into great shows, but with the politics of it all these days and the set of girls that will be booked for each show being decided before the casting ever happens a lot of the times, show packets have become more of a way to promote the overall aesthetic of the agency (and the quickest way to put together a walking order). This is most true with Supreme, they have built one of the strongest individual looks of all the agencies and it is illustrated vividly in their show cards. This season CEO Paul Rowland and photographers Chadwick Tyler and Hugh Lippes have gone with a hippie Brahmin look which is a very fitting style, in the evolution of their show cards from season to season. In the next week or so I am going to highlight the agencies that I think really do a great job packaging themselves through their show cards.
